STAFF PRODUCT DESIGNER / DESIGN SYSTEMS LEAD

+42% Conversion Lift across primary client projects. Specializing in highly scalable design token architecture and objective typographic interfaces.

Selected Works

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2024
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Fintech Dashboard Architecture

Complete restructure of complex financial data streams into an objective, modular component system. Reduced cognitive load for professional traders.

UX Research Systems Design
2023
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Healthcare Provider Portal

A rigorous accessibility-first approach to medical records management. WCAG AAA compliance achieved across 40+ complex interactive views.

WCAG AAA Interaction Design
2023
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Global E-Commerce Redesign

Conversion optimization through aggressive simplification. Removed superfluous visual noise to let product imagery and typography drive the purchase funnel.

UI Design CRO

Methodology

01

Component Scalability

Design is not decoration; it is communication. By establishing a rigorous component architecture based on atomic design principles, I ensure that interfaces can scale infinitely without accruing technical or visual debt. Every component is built to serve a specific structural purpose.

02

Accessibility (WCAG AAA)

An interface that cannot be used by everyone is fundamentally broken. Accessibility is integrated at the very beginning of the token definition process, ensuring contrast ratios, focus states, and semantic HTML structures are baked into the system DNA, not bolted on as an afterthought.

03

Design Token Architecture

Bridging the gap between design and engineering requires a shared language. I develop comprehensive design token schemas that map visual decisions (color, typography, spacing) to platform-agnostic variables, ensuring a single source of truth and frictionless handoffs.

Client Results

Selected partners & endorsements from engineering & product leadership.

ACME
GLOBEX
INITECH
SOYLENT
"

The design system delivered was mathematically precise. It cut our frontend development time by half while improving visual consistency across the entire platform. A masterclass in structural UI.

S.R.

Sarah Richards

VP of Product, ACME Corp

Mouaz Abou Alam
Mouaz Abou Alam